Sardar Mushtaq Gill Calls for a New Standard in Bible Distribution:
“A Bible Must Be Read, Not Simply Distributed”
LEAD Ministries Founder Appeals to
Bible Societies, Printing Agencies, Missions, and Donors to Prioritize
Readability, Quality, and Responsible Stewardship
By Sardar Mushtaq Gill, Founder of LEAD Ministries
There is an important issue within
Bible distribution that deserves greater attention: the readability and
practical usefulness of the Bibles and Christian literature being distributed
around the world.
I write this open letter with
respect for the many Bible societies, Christian organizations, missionaries,
churches, donors, and volunteers who work tirelessly to make the Word of God
available to people who might otherwise have limited access to it.
Their work is valuable. Their
mission is important. The financial sacrifices made by donors deserve our
highest respect.
But precisely because these
resources are precious, we must also ask whether we are using them as
effectively as possible.
A Bible Should Be Readable
When a Bible is printed for
distribution, the first consideration should not simply be how many copies can
be produced for a particular amount of money.
We should also ask a more
fundamental question:
Can the person receiving this Bible
comfortably read it?
If the print is unnecessarily
small, the Bible may become difficult or even impractical for many readers.
This can particularly affect older people and those with visual difficulties,
but readability is important for everyone.
A Bible is not valuable merely
because it has been printed and distributed.
Its purpose is fulfilled when
people can open it, read it, study it, return to it, and keep it as part of
their lives.
When Saving Money Becomes a False
Economy
Christian organizations
understandably have to manage limited financial resources. Printing Bibles in
large quantities can be expensive, particularly when publications must be
transported across borders and distributed in remote or economically disadvantaged
communities.
There is nothing wrong with seeking
economical and efficient ways to print and distribute Scripture.
However, cost reduction should not
undermine the usefulness of the final product.
Reducing the physical size of a
Bible may require less paper, occupy less storage space, and sometimes reduce
transportation costs. But if reducing the size of the publication also results
in unnecessarily tiny text, organizations should carefully consider whether
they have achieved a genuine saving—or simply produced a publication that many
recipients may find difficult to use.
The cheapest Bible is not
necessarily the most effective Bible.
True stewardship means finding the
right balance between affordability, quality, durability, readability, and
usefulness.
Distribution Numbers Are Not the
Whole Story
Bible ministries often report the
number of Bibles and Christian publications they distribute. Such figures can
demonstrate the scale and reach of their work.
But distribution figures alone
cannot tell the complete story.
We should also consider what
happens after a Bible has been distributed.
Does the recipient read it?
Does the family keep it in the
home?
Can an older person read the text
comfortably?
Does the recipient use it for
prayer and Bible study?
Does the publication become a
lasting resource rather than something that is put away and forgotten?
These questions do not diminish the
importance of Bible distribution. Instead, they can help ministries understand
whether their efforts are producing the intended long-term benefit.
Special Consideration for Older
Readers
One of the concerns I wish to
highlight is the practical difficulty that small print can create for older
readers and people with reduced vision.
A Bible may be complete and
beautifully produced, yet still be difficult for someone to read because of its
typography and font size.
This is particularly important when
publications are intended for broad public distribution.
A ministry cannot assume that every
person receiving a Bible has the same eyesight, reading conditions, or ability
to handle very small text.
A Bible read under bright
conditions at a desk is different from a Bible read at home, in a church,
during a Bible study, or in a community where adequate lighting may not always
be available.
Readability is therefore not merely
a matter of appearance. It is a matter of practical access.
Quality and Quantity Should Work
Together
This appeal is not an argument
against producing Bibles economically or distributing them in large numbers.
Rather, it is a call for quality
and quantity to work together.
A ministry may be able to
distribute more copies by making a publication smaller and reducing production
costs. But if the resulting Bible is difficult to read, the ministry should
carefully consider whether increasing the number of copies is truly the best
use of its resources.
A smaller number of high-quality,
readable Bibles may have greater long-term usefulness than a larger number of
publications that recipients find difficult to read.
The objective should not be to
choose between quality and quantity.
The objective should be to achieve the
greatest possible impact with the resources available.
A Message to Bible Printing
Agencies
My appeal also extends to Bible
printing agencies and publishers.
Bible printing is a specialized
responsibility. Decisions about font size, typography, paper, layout, binding,
and overall design can directly affect the experience of the person who
eventually receives and reads the Bible.
Printing agencies and publishers
should therefore consider the final reader—not simply the specifications of the
printing order.
A publication can be technically
successful from a production perspective while still being less successful from
the reader's perspective.
The person who receives the Bible
is the ultimate user.
The user’s ability to read it
should remain at the heart of the design.
A Message to Missionaries and
Distribution Ministries
Missionaries and distribution
workers are often the people who see firsthand how recipients respond to the
materials they receive.
I encourage these workers to
communicate honestly with the organizations that supply their Bibles and
Christian literature.
If recipients consistently say that
particular publications are too small, difficult to read, or impractical, that
feedback should be taken seriously.
Field workers can provide valuable
information that cannot always be obtained from printing and distribution
statistics.
They know whether people are taking
the materials home, whether families are reading them, and whether certain
formats are more useful than others.
The experience and feedback of the
recipient should become part of the decision-making process.
A Message to Donors
Donors also have an important role
to play.
People who contribute to Bible
distribution are entrusting their resources to ministries because they want to
see Scripture reach people.
They should therefore be encouraged
to ask organizations responsible for Bible distribution reasonable questions
about how those resources are being used.
Donors may ask:
- What type of Bible or Christian literature is being printed?
- Is the text sufficiently readable?
- Who is the intended audience?
- How was the format selected?
- What feedback has been received from recipients?
- How does the organization measure the effectiveness of its distribution?
- How is the ministry balancing cost, quality, readability, and usefulness?
Such questions should not
automatically be interpreted as criticism.
Responsible questions can lead to
responsible ministry.
Transparency, accountability, and
good stewardship can strengthen confidence in Bible distribution rather than
weaken it.
From Counting Copies to Measuring
Impact
The broader message is that
Christian organizations should consider moving beyond a single measurement of
success.
The number of copies distributed is
important, but it is only one indicator.
A more complete evaluation could
also consider whether publications are being read, retained, shared, and used
over time.
A Bible that remains in a home and
is read regularly has achieved something different from a Bible that was merely
handed to someone and never opened.
The distinction is important.
Distribution is the beginning of
the mission, not necessarily the end of it.
The ultimate hope is that Scripture
will enter people's homes, families, conversations, and daily lives.
This Is a Call for Improvement, Not
Condemnation
This open letter should be
understood as a constructive appeal rather than a condemnation of Bible
societies, missionaries, publishers, or distribution ministries.
Around the world, thousands of
Christians and Christian organizations dedicate their time, money, and lives to
making Scripture available.
Their work deserves recognition and
encouragement.
The purpose of raising the issue of
readability is to encourage these organizations to examine whether there are
areas where Bible distribution can become even more effective.
Every ministry should continually
ask how its methods can be improved.
Good ministry does not simply
repeat what has always been done. It listens, evaluates, learns, and improves.
The Responsibility Behind Every
Donated Dollar
Behind every Bible distributed,
there is often a donor who made a sacrifice.
Someone gave money.
Someone prayed.
Someone organized a collection.
Someone helped transport the books.
Someone printed them.
Someone carried them into a
community.
And finally, someone received the
Bible.
That chain of responsibility means
that every stage matters.
When resources are limited,
ministries have a duty to use them thoughtfully.
The question should not simply be:
“How many copies can we produce?”
It should also be:
How can we make every copy as
useful as possible?”
The Appeal
My appeal to international Bible
societies, printing agencies, missions, missionaries, churches, publishers, and
donors is therefore straightforward:
Please do not sacrifice readability
for the sake of numbers.
Where circumstances allow, Bible
distribution programs should prioritize clear typography, comfortable font
sizes, durable construction, and formats appropriate for the intended
recipients.
Special editions can be designed
for particular needs, but general distribution should take into account the
broad range of people who may receive and use the Bible.
A Bible should be something people
can comfortably hold, open, and read.
A Bible for Every Home—and a Bible
People Can Actually Read
The vision behind Bible distribution is a powerful one:
That people everywhere should have access to
Scripture.
But access should mean more than
physical possession.
True access means being able to
read the words.
It means being able to engage with
the message.
It means having a publication that
can be used repeatedly in the home, church, and community.
It means giving people something
they are pleased to keep rather than something they find difficult to use.
I therefore conclude this appeal
with a challenge to the Christian community worldwide:
Let us continue distributing
Bibles—but let us distribute better Bibles.
Let us continue raising funds—but
let us use those funds wisely.
Let us continue measuring
distribution—but let us also measure usefulness and impact.
Above all:
Let us not simply put Bibles into
people’s hands. Let us put readable Bibles into their hands—Bibles they can
open, read, keep, and share.
This is not an argument against
Bible distribution.
It is an argument for better Bible
distribution.
It is a call to respect the donor,
respect the recipient, and respect the purpose for which these resources were
given.
Because when the objective is to
make the Word of God accessible, readability should never be treated as an
afterthought.
Sardar Mushtaq Gill
Founder, LEAD Ministries


